A selection of my copywriting work across brand campaigns, on-air and social spots.
On-air promo for adventure movies on Studio Universal, with a script that tries not to give the game away ‘til the very end.
The challenge was to incorporate actual lines of dialogue from the series with my new copy and campaign tagline, as well as making it fit with Rami Malek’s character of Elliot. This spot is a multiple Promax winner.
Showcase spot for iPlayer airing across BBC channels. My line “Love What You Find, Find What You Love” was used several times across future iPlayer showcase spots.
Edit and copy. Design by Matt Henry.
Originally shown in cinemas at a Syfy-sponsored film festival. Strong concept and edit, with a line of copy that pulls it together.
I wrote this spot as part of my launch campaign for Colony, featuring two scripts for two actors, one for each side of the story (and your headphones).
Concept, script, edit & direction.
The concept of using ‘13’ came from designer Chloe Brooks, I was then brought in to write the script, and Guy Soulsby directed.
Brand campaign for movie channel Studio Universal.
I created the character and scripted the main spot, with Joe Sainsbury directing.
As the character extended into Studio Universal’s Facebook page, I wrote a guide to his tone of voice, and directed a series of bumpers for on-air and social.
